For mamas or mamas-to-be, these smoothies provide the nutrients and essential vitamins/minerals to nourish yourself and your baby. The smoothie ingredients are delivered weekly along with nutritionist-designed recipes and nutrition plan service model to suit and enhance the lifestyle of mother and baby.
Backs in to the growing trend for high quality organic food that provides the nutrition we need with a focus on mother and bay
Part preparedness from natural ingredients means that mothers get to play an active role in preparation and is not based on the ‘mom guilt’ business model of many of the new food for mother business models
The firms will start to build a rich direct to consume picture of mums buying patterns, choices and behaviours
Delivering the food in this way mean that mother and baby will be better able to absorb nutrients
Nutrition is targeted to supports fetal and infant development and balances pregnancy and nursing needs
Contributes to the first 1000 days
New business model innovation anchored around nutrition
Learnings and insights on the implications of the slow food movement on Nestle CPG model for mother and baby
Established in 2015 the firm has just launched and is in its first year of trading
Initials feedback from the market is positive
Nestle Nutrition
| Incorporated | Raised Money | Patents | Prototype |
|---|---|---|---|
Provides the decision making, transaction and access convenience of many of the emerging food delivery models
Fills the consumer need for fresh and healthy nutrition delivery whilst also fulfilling the needs of control and involvement in preparation
https://www.wearegoodie.com/box/mama-box