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Coromega Kids Omega-3 Squeeze

Formats and packaging

Omega-3, especially DHA, is crucial for the development of babies and children’s brain and eyes. Critical periods of brain, intellectual and fine motor skill development persist throughout childhood. Coromega has developed and patented a unique emulsified formula is absorbed faster and more effectively than fish oil pills. The original Squeeze packets are clinically proven to have 3Xs better absorption vs. fish oil softgels

Key USPs

Significant increases in bioavailability for the omega 3 fatty acids found in Coromega when compared to capsules and another leading brand of emulsified fish oil
Uses pharma grade fish oils for formulations
Long shelf life stability due to proprietary processing format
No oxidization – nitrogen rich environment for manufacture of emulsion and the squeeze packet is a highly engineered multi layered packaging designed to keep oxygen out and Coromega safe and pure


Relevance for Nestlé

Commitment to first 1000 days
Format innovation around a key areas of proven nutrition – Omega-3s with flavours and packaging designed for and kid-tested
Work with Coromega to scale or create new brand of enriched smoothies and cereals for kids


Relevant business unit

Nestle Nutrition


IncorporatedRaised MoneyPatentsPrototype

Consumer need addressed

Kids aren’t typically attracted to foods that are full of these healthy fats, new format aims to increase acceptance. Childhood is a period of brain growth and maturation. The long chain omega-3 fatty acid, docosahexaenoic acid (DHA), is a major lipid in the brain recognized as essential for normal brain function.
The DHA found in Coromega Kids Omega-3 Squeeze is nutritionally essential for children. The high-DHA formula supports brain, eye and overall growth development
Tasty, natural citrus flavors with no fishy taste, aftertaste or fishy burps, can be eaten alone or mixed into smoothies for a fun snack


For more information about this venture

Raatz SK, Johnson LK, Bukowski MR. Enhanced Bioavailability of EPA From Emulsified Fish Oil Preparations Versus Capsular Triacylglycerol. Lipids. 2015 Dec 21.
http://www.coromega.com/health-benefits/


Venture maturity

Standard VS3: Product
Coromega Kids Omega-3 Squeeze maturity